Clever Ideas for Bar Special Promotions
December 1, 2019
As the owner of a bar, doing all that you can to get punters through the door is important. Customers want to know they’re getting excellent value for money, so offering special deals on popular drinks can draw people to your bar. However, promotions are not enough to lure in midweek crowds. To stand out from the crowd, you need to be creative and mix it up a little. Sell 150 more drinks every night by following this simple and Cosmo Bartender-tested ideas. Select through this list of special promotion ideas to increase customer traffic.
Salt Bae Bartender Bottle
From the moment customers walk into your bar, they need to be served by a bartender who knows what they’re doing. Performing tricks can be a great talking point, especially if it’s going to be shared on social media platforms like Facebook. To mix things up, why not challenge your bartenders to create a perfect signature move? To draw crowds in, you could host a weeknight event to showcase your bartenders’ moves which will give your crowd the chance to vote for who is their favorite.
Get Things Poppin’
If you’re looking for something a little different, why not take a cue from the retail world and incorporate a pop-up show into an event at your bar? Inviting a local retailer down to your premises and giving them the opportunity to hold their own pop-up shop can be a great way to attract new customers and loyal followers. In bar management, it’s only natural that you will want to see as many new faces at the bar as possible, so bringing a twist into proceedings can set you apart from rival bars.
Champagne and Sparklers
Many of us love nothing more than to celebrate our birthdays in style. While we hope our birthdays fall at the weekend, it’s inevitable that some birthdays will fall through the week. To spice up your midweek schedule, why not create some exclusive birthday bar packages and promotions? Serving the finest champagne with a sparkler to hand are moments made for Instagram. Cosmo believe that the more people who talk about your bar, the better!
Live Trivia Showdown
While many customers want to come to your bar to kick back and relax with a drink, others are looking for something a little different. Why not add live trivia to cure the midweek blues? From neighborhood pubs, to college bars, many establishments are getting in on this trend. You could provide an exclusive special promotion that links in with your trivia night too.
Late Night Happy Hour
With many of us working longer hours than ever, it’s no surprise that young professionals want nothing more than a nice drink after a long and hectic day. Why not be a hero and host an extra round of happy hour promotions? With research indicating that 1/3 of millennials would visit a restaurant or bar more frequently if they had late night food on offer, what are you waiting for? Take advantage and you could sell 150 more drinks each night. While your bar may be heaving on a Friday and Saturday night, you may find that the weeknights are a little quieter. To draw crowds into your bar, there are lots of exclusive promotions and offers that you can use, helping to drum up interest and get people talking about your brand.